If you’re a part of the gaming world, it’s more than likely that you’ve already heard the buzz around LiveOps. And when we started our research into the opportunity potential for OBT Live, that’s exactly where we looked too. Our research quest began with “What is LiveOps, and why does it matter?” As you can imagine, the internet threw back a lot, but don’t worry we’ve summarised it for you.
The best place to start is to consider the Evolution of Gaming…
In the not-so-distant past, games were a one-and-done deal. Developers released a game, and that was it. Bugs, missed opportunities, and continuity errors were accepted as part of the package. Then came the digital revolution.
Enter LiveOps
LiveOps changed the game, quite literally. It’s all about making games as engaging on Day 1 as they are on Day 100. Instead of releasing a game and moving on, LiveOps allows for continuous improvement and player engagement.
What LiveOps Really Means
In a nutshell, LiveOps means constantly evolving games. It’s an ongoing journey of experimentation, evaluation, and improvement. Developers release new features, fresh content, and live events. They even tailor offers and fix bugs in real-time.
Building Community and Loyalty
With LiveOps, games shifted from products to services. Players became part of a community, and their feedback started shaping the game. LiveOps-enabled games create dynamic, loyal player bases that are deeply connected.
Revenue Reimagined
Before LiveOps, games had a limited shelf life, and revenue eventually dried up. LiveOps changed the game’s financial landscape by pulling in players with fresh content, extracting sales over a game’s lifetime, and leveraging real-time data to stay relevant.
Behind the Scenes
To make LiveOps work, developers need data collection tools, community engagement tactics, and personalisation tools. They must have a dialogue with players and adapt to their needs.
LiveOps in Action
Every game approaches LiveOps differently based on its type, age, reach, and resources. However, all mobile games today require some form of LiveOps to stay competitive.
LiveOps offers infinite opportunities for excitement, engagement, and evolution. It’s not just a concept; it’s an era in gaming.
So what we saw was how undeniably LiveOps has transformed the gaming landscape and recognised its potential to extend far beyond the gaming world. The principles of continuous improvement, ongoing community engagement, and data-driven decision-making can revolutionise various other industries and the application of LiveOps in these and other industries are limited only by imagination. The lesson from gaming is clear: to stay competitive and satisfy a modern audience, embracing the principles of LiveOps is key.
